UPDATE: Twitter have reached out to us to clarify this story. And it’s very good news for celebrities.
Contrary to news reports, Twitter has not changed the rules for how Direct Messages (DMs) work for Verified accounts.
However, we have given a limited number of accounts the ability to receive DMs from accounts they don’t follow, in cases where having that capability may be beneficial (for example, enabling businesses to receive account information that users may not want to post publicly).
We do not have plans for making this capability more widely available at this time. Accounts with access to this feature must opt-in to utilize it.
We will continue to experiment with ways of helping people and companies get more value from Twitter. As with all of our experiments, we are listening carefully to feedback on this feature and will use that feedback to continue innovating and iterating.
As I wrote in my final paragraph it did seem mad. I’ve changed the title of this article to reflect the update, but to maintain the egg on my face (although I secretly blame TNW) everything else has been left as it was.