If you’ve ever doubted the power of influence that Justin Bieber has over people, doubt no more. This kind-hearted young crooner announced Monday on Twitter that he doesn’t want any gifts for his 17th birthday this year – instead, he asked his 7.7 million Twitter followers to donate $17 each to his Charity:Water campaign. And he’s gotten a torrential outpour of response.
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The American Red Cross unwittingly provided a fantastic lesson in social media yesterday: watch what you tweet. Of course, this is common knowledge, but just knowing something doesn’t mean you always put it into practice. And while the organization suffered from a little embarrassment, the ultimate lesson this case study teaches is how to recover gracefully.
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