In less than a decade social media has rapid integrated itself into almost all aspects of our everyday personal and professional lives and, certainly for the younger generation, it’s very difficult to imagine a world without Twitter, Facebook and the other major social platforms.
But what about email? What’s the future of that tried and tested stalwart of the digital age? Has it seen its best days?
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Did you know that there are three times as many email accounts as all of the profiles on Twitter and Facebook combined?
At a time when many marketers are still struggling with accurately measuring their social media ROI (return on investment), it’s easy to forget that tried-and-tested platforms such as email still have a legitimate place in every brand’s digital strategy. While the glittering lure of Twitter and Facebook is hard to ignore – and only a very foolish marketer would do so – recent studies have shown that email marketing *still* converts better than search and social, and there’s no indication that this is going to change anytime soon.
The rapid rise and integration of social media platforms such as Twitter and Facebook has led many to believe that the tried-and-tested marketing channels of old, such as email, are, if not completely dead, then certainly on their last legs.
Not so. Studies have shown that email still converts better than either search or social, and smart marketers should combine these tools for truly optimum results.
Did you know that the projected spending on email marketing is expected to rise to $2.5 billion by 2016?
Yep, despite what you might have heard email is alive and well – in fact, it’s thriving. A new study has shown that email outperforms both search and social media for average add to shopping cart rates and average conversions per session.
It seems that everywhere you turn people are singing the praises of social media, and with Twitter’s estimated 300 million users and Facebook closing in rapidly on one billion, it’s no wonder. I mean, these platforms are huge, and getting bigger and bigger every day.
But what about other older technologies, like email? Does the rise of social media mean the final nail in the coffin for this reliable but decidedly unglamorous messaging medium?
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