By Shea Bennett on July 28, 2014 12:00 PM
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Posts Tagged ‘email study’
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Email? Ha! That’s so 1995. Who needs that old dog when you have new, exciting platforms such as Twitter and Facebook?
Right? Wrong. Study after study continues to prove that email still converts better than social media for converting customers. Indeed, new data suggests it might be almost forty times as effective, so clearly there’s life in the old boy yet.
How often do you use email?
If you’re of a certain age (i.e., an adult) and work in any kind of office environment, chances are that your answer is somewhere between “regularly” and “all the time”. In fact, for the average office worker, email is now so much a part of their day-to-day life that it’s become part of the furniture.
A new study of small and medium-sized businesses (SMBs) has revealed that these firms are spending the largest portion of their budgets on email marketing, committing significantly less of their financial resources to marketing on social media platforms such as Twitter and Facebook.