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Posts Tagged ‘email vs social’

Email Beats Facebook And Twitter For Driving Purchases, Especially Amongst High Earners [STUDY]

Email Beats Facebook And Twitter For Driving Purchases, Especially Amongst High Earners [STUDY]

A new study has revealed that email continues to prove itself as the marketing method of choice for driving online purchases from websites, particularly if your target demographic includes high earners.

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Twitter And Facebook Are Essential, But Email Marketing Is Alive And Well [INFOGRAPHIC]

Did you know that there are three times as many email accounts as all of the profiles on Twitter and Facebook combined?

At a time when many marketers are still struggling with accurately measuring their social media ROI (return on investment), it’s easy to forget that tried-and-tested platforms such as email still have a legitimate place in every brand’s digital strategy. While the glittering lure of Twitter and Facebook is hard to ignore – and only a very foolish marketer would do so – recent studies have shown that email marketing *still* converts better than search and social, and there’s no indication that this is going to change anytime soon.

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SHOWDOWN: Email Vs Social Media Marketing – Which One Deserves Your Dollars? [INFOGRAPHIC]

Email?

Who uses that anymore?

Well, smart marketers, for one. We’ve looked at a couple of studies of late that have compared the merits of email versus social media marketing, and the results are in: email still converts better than either search or social networking, and brands who have abandoned their mailing lists completely for the glittering lure of Facebook and Twitter might end up regretting it.

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