By Shea Bennett on December 15, 2014 6:00 PM
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Posts Tagged ‘email vs social’
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Did you know that there are three times as many email accounts as all of the profiles on Twitter and Facebook combined?
At a time when many marketers are still struggling with accurately measuring their social media ROI (return on investment), it’s easy to forget that tried-and-tested platforms such as email still have a legitimate place in every brand’s digital strategy. While the glittering lure of Twitter and Facebook is hard to ignore – and only a very foolish marketer would do so – recent studies have shown that email marketing *still* converts better than search and social, and there’s no indication that this is going to change anytime soon.