They call you out on a missed period. They berate your once-in-a-lifetime misuse of “your” and “you’re”. They’re your biggest critics, and they’re on Twitter. But it doesn’t mean you have to play into their petty tweets.
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While they might both exist within the umbrella category “social media”, Facebook and Twitter are two polar opposite networks in many ways, especially when it comes to how they enable engagement. So perhaps this explains why a new study has found that Facebook engages fans better than Twitter, especially among the biggest brands on the net.
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You’d think with all the buzz, social media would be more popular than it is among Canadian business.

Only 17 percent of 1,000 executives surveyed recently say they use Twitter, Facebook or LinkedIn to regularly post updates as well as monitor what’s being said about their business. And this means they’re losing a valuable opportunity to engage their online audience.
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