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Posts Tagged ‘Engagement’

A Quick Guide To Strengthening Your Brand’s Voice On Twitter

Describe your best friend in elementary school. Was she fun and happy? A bratty and playful kid? You probably have a pretty strong memory of her personality, even though you might not have seen her in years… but can you say the same for your brand?

A brand’s voice on social media should resonate just as strongly as the memory of your best friend from elementary school. It should have a personality that your audience can clearly pick up on and engage with. It should be alive.

If you’re having trouble using Twitter to develop this brand voice, we’ve got just the resource for you.

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Make It Easy For Folks To Share Your Message With “Tweet This”

You’ve probably noticed that asking folks to tweet your links isn’t so tough, but asking them to tweet a separate call to action for you is not super successful. Why?

Well, beyond the fact that begging for tweets is annoying (and must make your heart sad), people are very busy and if you’re lucky enough to grab their attention, you have to make sharing your message VERY simple. As in “here’s your pre-written tweet” simple. And we’re going to show you how.
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Strategic Tweeting: Fewer Hashtags And Tweeting When People Are Busiest [STUDY]

It might sound counter-intuitive, but a new study of some of the top brands on Twitter shows that tweeting with fewer hashtags and sending your tweets when people are busy is part of an effective Twitter strategy.
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Adele Sweeps The 2012 Brit Awards On Twitter, Too [INFOGRAPHIC]

2012 will be the year of Adele, if award shows hold any water these days. She won a whopping 6 Grammys earlier this month, and took home 2 Brit Awards this week. But just how is she utilizing Twitter to connect to her fans that have propelled her to musical super-stardom?
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New Twitter Stats: 500 New Employees, 2400 Advertisers And A 3-5% Conversion Rate

Twitter’s Chief Revenue Officer Adam Bain spoke at Business Insider’s Ignition conference on Wednesday in New York, and gave the audience some insight into the current state of the business side of Twitter.
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If You Include A Quote In Your Tweet, You’ll See 54 Percent More Retweets [STUDY]

If you’re managing a small business Twitter account, you might want to dust off your “Famous Quotes Bathroom Reader” and start tweeting those notable quotes. According to a recent study, quotes are retweeted more than any other type of content on Twitter.
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Why You Should Consider Using Co-Tweet

As a social media consultant, I got into companies to either show them how to use various social media such as Twitter or Facebook or I do it for them. Often times, one person is solely responsible for tweeting or managing the company’s Facebook fan page. But what happens when you’ve got a bunch of people that are contributing?

It can be a real challenge, not to only find something that works, but that people find easy enough to use. Co-Tweet, a  web-based social media engagement, management and analytics tool, is great for two reasons: it is web-based, so you don’t have to download anything and take up precious room on your already overworked hard drive and the Standard Edition is  free!
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29% Of The Economist’s Twitter Followers Also Follow The New York Times [STATS]

What do the news outlets you follow on Twitter say about you? That’s what the folks at SocialFlow, the social media optimization platform, wanted to know, so they did a rigorous study of the audience of several of the most prominent news sources on Twitter, including the New York Times, The Economist, The BBC and Al Jazeera.

They found that each news organization had different audiences and saw different types of engagement, but there were some significant overlaps. Can you guess whether Fox News or Al Jazeera saw more engagement?
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Twitter Accounts For 11% Of Click-Throughs On Shared Content

When it comes to content that’s shared around the web, Twitter is among the major forces driving click-throughs. While it doesn’t quite compare to Facebook, Twitter does send just about the same percentage of click-throughs on shared content as email does – and email has decades on Twitter.
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5 More Twitter Myths That Will Cripple Your Success

Yesterday’s article about 5 Twitter myths that are hurting your efforts was mostly about the things that people who had never sent out a single tweet incorrectly believed about Twitter. But there are also some potentially damaging beliefs that Twitter newbies and veterans hold which could prevent you from finding success on the network.
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