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Posts Tagged ‘engagement on twitter’

Brand Engagement: Instagram Defeating Twitter & Facebook

Brand Engagement: Instagram Defeating Twitter & Facebook

Do users on social networks actually engage with branded content? That’s what Forrester set out to examine with a new study. They looked at 3 million user interactions and 2,500 brands and found that “…people don’t engage with branded with social very often.”

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Good News, Everyone! Your Twitter Engagement Level Might Be As High As 0.46%

The number of followers you have on Twitter has always been a dubious and highly-debatable measure of success. Your level of engagement (mentions, retweets, clicks) is a much better indication of true influence.

Moreover, when you consider that at any one time the actual number of people paying attention to you on Twitter is frighteningly small, then one thing becomes crystal clear: you always need to be on your A game.

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