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Posts Tagged ‘engagement rates’

People Prefer Engaging With Brands On Facebook Over Twitter [STUDY]

While they might both exist within the umbrella category “social media”, Facebook and Twitter are two polar opposite networks in many ways, especially when it comes to how they enable engagement. So perhaps this explains why a new study has found that Facebook engages fans better than Twitter, especially among the biggest brands on the net.
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UK Promoted Trends See Engagement Rates As High As 11%

Twitter began selling its advertising products, Promoted Trends, Tweets and Accounts, in the UK in late September.

Now, Electronic Arts (EA), the second advertiser to participate in the program, has just released some statistical insight into just how effective these ads have been.
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The Top 10 Promoted Tweets Of Last Year

Marketers are rushing to figure out how to make money from Twitter (as is Twitter itself). And one area in which they’re finding success is through Twitter’s own advertising solution, its Promoted Products suite. By purchasing a keyword and tweeting from their Twitter account, brands can reach a wide audience and find engagement rates much higher than traditional banner ads. However, just how much engagement they receive was anyone’s guess – until now.

Here are the top 10 Promoted Tweets of the past year, complete with engagement rates that boggle the mind.
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