Did you know that better customer engagement is the leading business objective for 78 percent of marketers, and that more than four in five (81 percent) of marketing departments have a 1-3 person team dedicated to social media?

But it’s not simply a case of showing up. To maximise social engagement and reap the rewards, marketers need to understand the science behind social interaction to determine best practices for posts made to Twitter, Facebook, YouTube and other social channels – and, as importantly, when.

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