Yesterday during their F8 conference Facebook announced the launch of a plethora of new apps for the platform, including Spotify, Hulu and Color.
Color? Oh, you remember. That’s the social networking photo app that picked up $41m in venture capital on the back of basically nothing, and then did even less. Very few people installed the app and those that did had almost nobody to share photos with. End result: employee faces that resembled slapped bottoms and a collective ‘meh’ from everybody else.
But all of this embarrassment could have been avoided if Color had gone the Facebook route from the very start, says Color co-founder Bill Nguyen. “Within minutes of launching, we realized we should have launched on Facebook,” he told the Financial Times.
And so they have. And now he thinks Twitter should do the exact same thing.