A study on the average donations made by donors to pages on the JustGiving website has found that Twitter users are the most generous of all social media users, but account for just a fraction of traffic compared to Facebook, which has become a massively important source for fundraising online.

JustGiving has revealed that the average donation of a user coming from Twitter is £30.26, which compares to £28.77 on YouTube, £25.21 on LnkedIn and just £18.33 on Facebook.

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