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Posts Tagged ‘facebook marketing’

Facts, Figures And Statistics – The Marketing Benefits Of Social Media [INFOGRAPHIC]

Did you know that a recent survey showed that 89 percent of marketers said that social media has generated more exposure for their business, and that increasing traffic was the second major benefit, with 75 percent citing positive reports?

You hear time and time again that social networking sites such as Twitter and Facebook have made a massive impact on business marketing, but where’s the proof? Where are the hard numbers?

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Mediabistro Course

Strategic Mobile Marketing

Strategic Mobile MarketingWork with the digital strategy director for Saatchi & Saatchi to develop a strategy for smartphones, tablets, and mobile devices! Starting October 21, Kayla Green will teach you how to optimize content for mobile, create responsive landing pages, and track and analyze all mobile efforts. Register now!

The Marketing Benefits Of Social Media [INFOGRAPHIC]

Brands place a high value on social media. A 2012 study revealed that 83 percent of marketers believe that social media is important for their business, and more than nine in ten (92 percent) spend six or more hours online each week maintaining their presence on these channels.

But what are the benefits of using platforms such as Twitter, Facebook and YouTube as part of your organisation’s digital strategy, and where do marketers plan to increase their time and budgetary spend in the future?

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21 Rules For Effective Social Media Marketing [INFOGRAPHIC]

Social media comes with a pretty steep learning curve, which places an enormous amount of value in tried-and-tested guidelines, which can only come from persistence and experience.

Like many of the good things in life, there are no shortcuts, and while some folks get uncomfortable with the use of the word rules on platforms such as Twitter, Facebook and Pinterest, there are some things that you really have to do to get ahead. For example, it’s important that you position yourself to be an expert so that your audience learn to trust your advice. Whatever you do, you must avoid spamming. At all times, your audience will expect you to keep it real. Your content should strive to engage and enrich. If you want to convert visitors into customers, always follow up with connections.

And, perhaps most importantly, have fun. It’ll make this inevitably long journey a lot more pleasurable.

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How Marketers Are Using Social Media For Success [INFOGRAPHIC]

Did you know that recent data showed that 90 percent of marketers are now using social media channels such as Twitter and Facebook for their business, and 93 percent of those rated these tools as “important”?

Brands of all sizes are now leveraging online communities to generate business exposure, increase website traffic and even improve search rankings, but what about sales?

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Launch a Complete Facebook Marketing Campaign

The early bird deadline for Mediabistro’s Facebook Marketing Boot Camp is this Wednesday, March 28. You’ll get hands-on experience launching a complete Facebook marketing campaign in six-weeks. The innovative online conference and workshop, starting April 24, will show you how to maximize engagement on Facebook Pages, create strategies for Facebook Ads, and measure results with Facebook Insights. The program includes keynote speeches from Facebook experts, practical how-to sessions, and strategic assignments to help you get started. Read more

Twitter, Facebook Closing In On Paid Search, Email Marketing As Preferred Spend For SMBs [REPORT]

A new report has revealed the extent to which small to medium-sized businesses (SMBs) are embracing social media in their marketing campaigns – seemingly at the expense of longstanding digital advertising tools such as email marketing and paid search.

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34% Of Marketers Have Generated Leads Using Twitter [INFOGRAPHIC]

Social media channels such as Twitter, Facebook and LinkedIn are rapidly changing the ways that businesses and marketers generate leads and target new customers, but it’s important to remember that these tools are still in their infancy and while they are changing the world, we’re not quite there yet.

For many brands, ‘old-fashioned’ and proven online lead generating tools such as search engine optimization (SEO) and pay per click (PPC) still dominate their marketing. Social media is making a dent, but how big is it?

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Marketer’s Guide To The Social Media Landscape [INFOGRAPHIC]

In February last year, CMO.com, a website that provides digital marketing insight for Chief Marketing Officers, published their first CMO’s Guide To The Social Media Landscape.

The infographic takes a look at all the major social platforms – including Twitter, Facebook, LinkedIn, YouTube and more – and ranks them accordingly for how well they score for customer communication, brand exposure, site traffic and SEO.

CMO have updated their guide for 2011 – how has the social landscape changed?

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