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Posts Tagged ‘facebook roi’

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

How do you measure the return on investment for your social media campaigns?

It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.

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Likes, Clickthroughs And Retweets Most Important Social Strategy Metrics For Brands [STUDY]

Likes, Clickthroughs And Retweets Most Important Social Strategy Metrics For Brands [STUDY]

How do you measure the success of your social media strategy?

If you’re like more than four in five brands, it’s by the numbers of Facebook Likes, link clickthroughs and Twitter retweets your campaigns receive, suggests a new study.

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10 Amazing Examples Of Social Media ROI [INFOGRAPHIC]

How’s your social media ROI?

Here’s a better question, perhaps: how are you measuring it?

The tried and tested methods of evaluating return on investment don’t always apply quite as explicitly when it comes to gauging success on platforms such as Twitter and Facebook. While these tools can be used effectively to drive orders and boost sales, your efforts are perhaps better measured in different metrics, such as growth of community, brand awareness and website footfall, certainly in the early stages of your strategy.

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The Rise Of Social Media Analytics (And The Demand For Measurable ROI) [INFOGRAPHIC]

If you’re in the business of using social media for business then, like many, you’ll have faced a specific problem: how do you measure ROI?

It’s proven to be a particularly difficult nut to crack, largely because the tried-and-tested methods of measuring return on investment that marketers and brands have used in the past (for example, sales and footfall) don’t necessarily apply well to social media channels such as Twitter and Facebook, which present a range of metrics that are somewhat unique to them, such as digital engagement, social proof and cross-channel impact (i.e., mobile). And as the demand to better understand and measure social media ROI has grown, so too has the need for bespoke social media analytics software, apps and tools.

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Fine Tune Your Social Media ROI In 5 Easy Steps [INFOGRAPHIC]

Do you struggle with social media ROI?

You’re not alone. A recent study showed that almost three-quarters (72 percent) of businesses that use social media don’t know how to measure their return on investment, and with e-commerce sales forecast to have reached $9.2 billion in 2012 – from some 167 million online shoppers – this disconnect has never been more important. Or costly.

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How Do You Measure Social Media ROI? [INFOGRAPHIC]

Did you know that almost three-quarters (72 percent) of businesses that use social media don’t know how to measure their return on investment (ROI)?

This disconnect has never been more important – or damaging. Some 167 million people are expected to shop online in 2012, and social commerce sales are pegged to reach $9.2 billion by the end of this year.

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How To Determine Facebook And Twitter ROI [INFOGRAPHIC]

How do marketers determine social media ROI?

It’s certainly been a tough nut to crack, especially when you consider that the majority of CEOs believe that marketers don’t really know what they’re doing. Some 73 percent of CEOs think that marketers lack business credibility, and more than three-quarters (77 percent) think that they don’t talk often enough about what really matters: sales.

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Just 10% Of Brands Monitor Their Twitter, Facebook ROI [STUDY]

While marketers are now spending upwards of an hour each day using social media, just one in ten are actively monitoring their return on investment (ROI), says a new study.

The EPiServer report, Tackling The Social Challenge, sourced the opinions of 250 UK marketing decision makers, and found that while 65 percent of the firms polled have a presence on Facebook, with 60 percent using Twitter, just 22 percent of companies employ a dedicated social media manager. Moreover, only 6 percent manage their social presence in-house.

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