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Posts Tagged ‘facebook study’

Twitter Grew Just 2% In The Last 6 Months (Instagram +23%, Facebook -3%) [STATS]

Twitter Grew Just 2% In The Last 6 Months (Instagram +23%, Facebook -3%) [STATS]

When Twitter filed its Form S-1 registration in October of last year, which contained all of the company’s key data going into the November IPO, its user numbers seemed a little soft. Many analysts and pundits (including myself) thought Twitter’s active user base would be in the region of 250-300 million. The actual number? 218 million, a pittance compared to its great rival, Facebook.

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73% Of Online Adults Now Use Social Media [STUDY]

73% Of Online Adults Now Use Social Media [STUDY]

Almost three-quarters of online adults now use at least one social network, with Facebook remaining the most popular social platform, although a significant number of users are embracing other channels, reveals a new study.

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The More Often You Tweet, The Bigger Narcissist You Are [STUDY]

A new study conducted by University of Michigan researchers Elliot Panek, Yioryos Nardis and Sara Konrath found that social media reflects and amplifies the culture’s growing levels of narcissism.

In the words of the researchers, “Facebook is a mirror and Twitter is a megaphone.”

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Men More Likely Than Women To Use Social Media Whilst On The Toilet Or Drunk, Says Poll [STUDY]

More than eight in 10 Facebook users and around two-thirds of Twitter users have actively used these social media sites while they are watching TV, reveals a new study.

But that’s not all. It turns out social media users are great multitaskers all round, with social media being a popular concurrent pastime whilst travelling, working and shopping, and even when using the lavatory.

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Facebook More Influential Than Twitter For Social TV, Says Data [STUDY]

Twitter’s influence on television is well-documented – it’s now very unusual for any prime-time television program not to actively encourage at least one hashtag (shows like The X Factor have several) for fans to use whilst watching the show – and the bigger TV events can easily generate tens of thousands of tweets per second.

Moreover, and especially during live events, broadcasters will often “check the reaction on Twitter” for an immediate response.

Conversely, the major networks rarely push or advocate the use of Facebook during their programming, nor do they load up the world’s most popular social network to see what’s happening during live shows. All of which, according to the latest data, might be a mistake.

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Twitter And Facebook Do Not Heavily Influence Consumer Purchase Decisions, Says Poll [STUDY]

Social media does not influence consumer purchases as much as much as we might think, with discussions with store employees, company website information and reviews and ratings on other sites the preferred method of researching products and services ahead of making a buying decision, reveals a new study.

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Teens Rank Facebook Above Twitter, Instagram As Favourite Social Platform [STUDY]

A survey of 7,700 teenagers in the U.S. has revealed that Facebook is still the social network of choice amongst the younger demographic, followed by Twitter and Instagram, says a new study from Piper Jaffray.

While Facebook’s stock continues to stagnate following it’s lacklustre IPO, Piper Jaffray analyst Gene Munster says that the company remains “well positioned to maintain its spot as the top social network despite competition from Twitter”.

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16% Think Facebook Will Be Overtaken By Rivals In 10 Years – Could It Be Twitter? [STUDY]

Yesterday, Facebook announced that there are now more than one billion people actively using the social network each and every month.

Those same folks have contributed an incredible 1.17 trillion Likes, 219 billion photos and 17 billion check-ins.

Amazing numbers.

So, here’s the big, obvious question: has Facebook peaked?

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For Many Of Us, Social Media = Facebook [STUDY]

What’s the first thing you think of when you hear the term “social media”?

Forbes writer Steve Olenski posed this question to his LinkedIn network and almost one-third (32 percent) of respondents said that it was Facebook. Olenski took his query further, polling 500 people about their perception of social media, before comparing the responses with data previously taken in 2010.

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90% Of Teens Have Used Social Media (But They Still Prefer Engaging Face To Face) [STUDY]

A new study has shed some light on the ways that teenagers are using social media, which has quickly established itself an important – and influential – part of their everyday lives.

Some 90 percent of 13-17 year olds have used social media, placing it ahead of texting (87 percent), email (77 percent) and instant messaging (63 percent), with one in five saying that platforms such as Facebook and Twitter make them feel more confident.

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