Corporate Blogging Declines As Twitter, Facebook Take Over [STUDY]
By Shea Bennett on April 23, 2012 8:00 AM
A new study has shown that blogging amongst brands and businesses is in decline as corporations turn to social media to engage with and inform customers.
Since 2007, The Center for Marketing Research at the University of Massachusetts Dartmouth has looked at social media usage amongst corporates in the Inc. 500, how that compares to those in the Fortune 500, and to previous years. The latest report, which presents data from 2011, showed that blogging has declined for the first time amongst the Inc. 500, with just 37 percent now using a blog amongst their marketing arsenal, compared to 91 percent who use social media.
Twitter has
A new study has suggested that while Hispanic users are more likely to be active on most of the major social networking sites than the greater population, they’re also more careful about their online privacy.
Facebook’s
Do you pride yourself on your outstandingly good behaviour on Twitter and Facebook?
With well over a billion users between them, Facebook and Twitter dominate the world of social media, and have quickly established themselves as an increasingly pivotal cog in the world of news distribution.
With a couple of notable exceptions, technology companies mostly underperformed in a new survey of consumer brands in the UK, which was dominated by luxury item firms, automobile manufacturers and drinks makers.
In social media, timing can be everything.




Nadine Cheung
Editor, The Job Post
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