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Posts Tagged ‘facebook study’

16% Think Facebook Will Be Overtaken By Rivals In 10 Years – Could It Be Twitter? [STUDY]

Yesterday, Facebook announced that there are now more than one billion people actively using the social network each and every month.

Those same folks have contributed an incredible 1.17 trillion Likes, 219 billion photos and 17 billion check-ins.

Amazing numbers.

So, here’s the big, obvious question: has Facebook peaked?

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For Many Of Us, Social Media = Facebook [STUDY]

What’s the first thing you think of when you hear the term “social media”?

Forbes writer Steve Olenski posed this question to his LinkedIn network and almost one-third (32 percent) of respondents said that it was Facebook. Olenski took his query further, polling 500 people about their perception of social media, before comparing the responses with data previously taken in 2010.

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90% Of Teens Have Used Social Media (But They Still Prefer Engaging Face To Face) [STUDY]

A new study has shed some light on the ways that teenagers are using social media, which has quickly established itself an important – and influential – part of their everyday lives.

Some 90 percent of 13-17 year olds have used social media, placing it ahead of texting (87 percent), email (77 percent) and instant messaging (63 percent), with one in five saying that platforms such as Facebook and Twitter make them feel more confident.

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More Than Half Of All News Stories Shared On Twitter Are From The BBC [STUDY]

BBC News is the most shared British news source on Twitter, with almost three-quarters of a million (749,974) tweets sent every month linking to articles on the BBC website, says a new study.

This represents some 55.9 percent of all tweets sent from the ten mainstream news sources analyzed in the survey.

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80% Of Companies Use Social Media To Track Competitors [STUDY]

A new study has revealed that almost eight out of ten companies (79.2 percent) use social media sites to monitor and extract information relating to their competitors.

The survey, conducted by competitive intelligence software providers Digimind, noted that some 62.5 percent of firms use Twitter to perform this very legal yet highly beneficial corporate espionage, which was second only to LinkedIn (69.4 percent), but far ahead of Facebook (47.2 percent) and Google+ (35.2 percent).

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The Top 10 UK Brands On Twitter, Facebook And Google+ [STUDY]

eDigitalResearch have released their latest Social Media Benchmark study, which looks at the top brands using social media in the United Kingdom, documenting how major developments and trends are changing consumer behaviour.

Topshop remains the top UK brand on both Twitter and Facebook, leading ASOS in both channels, although the latter leads on Google+.

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Corporate Blogging Declines As Twitter, Facebook Take Over [STUDY]

A new study has shown that blogging amongst brands and businesses is in decline as corporations turn to social media to engage with and inform customers.

Since 2007, The Center for Marketing Research at the University of Massachusetts Dartmouth has looked at social media usage amongst corporates in the Inc. 500, how that compares to those in the Fortune 500, and to previous years. The latest report, which presents data from 2011, showed that blogging has declined for the first time amongst the Inc. 500, with just 37 percent now using a blog amongst their marketing arsenal, compared to 91 percent who use social media.

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Financial Firms Still Prefer Twitter To Facebook, Says Report [STUDY]

Twitter has maintained its position as the most popular social networking site for U.S. financial institutions, says a new study.

In its Social Media Leaders report, Corporate Insight discovered that at the end of 2011, some 92 percent of the financial companies tracked had a presence on Twitter, up from 51 percent in 2010.

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Hispanics Love Social Media (And They’re More Careful About Online Privacy) [STUDY]

A new study has suggested that while Hispanic users are more likely to be active on most of the major social networking sites than the greater population, they’re also more careful about their online privacy.

uSamp surveyed 650 adult Hispanics about their social media habits and found that they outscored the general populace in how many of them were using Facebook, YouTube and even Google+. Hispanic users were approximately on par with other users for Twitter, with LinkedIn the only social network were they were noticeably underrepresented.

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Facebook’s Instagram Purchase Given A 12% Approval Rating By Twitter [STUDY]

Facebook’s $1 billion acquisition of photo-sharing app Instagram has made serious waves throughout the business world, with many pundits already proclaiming the perceived overpayment as another apocalyptic sign of the inevitable tech bubble, part deux. After all, Instagram was valued at $500 million in a venture capital fundraising series just a week ago, so why would Facebook pay twice as much?

Well, the reasons vary, and you’ll have your own. Still, many Instagram early adopters (read: hipsters) were already up in arms that their oh-so-obscure (30 million iPhone users) photo-tweaking platform had just been launched on the Android marketplace, but this purchase by the evil, consumerist Facebook has really taken the cake.

But what about normal people. What do they think about this deal?

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