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Posts Tagged ‘facebook vs twitter’

Brand Engagement: Instagram Defeating Twitter & Facebook

Brand Engagement: Instagram Defeating Twitter & Facebook

Do users on social networks actually engage with branded content? That’s what Forrester set out to examine with a new study. They looked at 3 million user interactions and 2,500 brands and found that “…people don’t engage with branded with social very often.”

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Facebook Vs Twitter: Revenue, Users, Average Time Spent, Key Mobile Data [STATS]

Facebook Vs Twitter: Revenue, Users, Average Time Spent, Key Mobile Data [STATS]

Twitter’s widely-anticipated IPO is just around the corner, and, for many analysts, it would seem to make sense to speculate on Twitter’s fortunes based on what has happened to Facebook (and, to a lesser extent, LinkedIn), and their IPO, given that Twitter and Facebook are, you know, kind of the same.

Right?

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Facebook Takes Another Page Out Of Twitter’s Book With Trending Topics Module

Earlier this year, Facebook poached Twitter’s most iconic marker, the hashtag.

Now, the Wall Street Journal reports that Facebook is taking another page out of Twitter’s book in testing a trending topics module.

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Brands Growing Faster On Twitter Than Facebook [STUDY]

It appears that Twitter may bring a smaller, but more active, audience to brands than Facebook does.

A new study from social advertising and analytics startup Optimal examined data from 4,330 brands to determine whether each brand’s Twitter or Facebook following outpaced the other. The results are definitely interesting.

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Twitter Vs. Facebook: How Facebook’s News Feed Redesign Affects Twitter

Last Thursday, Facebook introduced a redesigned news feed that makes it easier for users to access and read what they want.

Meanwhile, Twitter’s news stream continues to provide users with an unfiltered fire hose of information. Drilling down is limited to users’ creation of Twitter lists, and the #Discover tab.

So what are the implications for Twitter of Facebook’s revamped news feed?

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Facebook More Influential Than Twitter For Social TV, Says Data [STUDY]

Twitter’s influence on television is well-documented – it’s now very unusual for any prime-time television program not to actively encourage at least one hashtag (shows like The X Factor have several) for fans to use whilst watching the show – and the bigger TV events can easily generate tens of thousands of tweets per second.

Moreover, and especially during live events, broadcasters will often “check the reaction on Twitter” for an immediate response.

Conversely, the major networks rarely push or advocate the use of Facebook during their programming, nor do they load up the world’s most popular social network to see what’s happening during live shows. All of which, according to the latest data, might be a mistake.

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Snapshot Of 2012 Facebook And Twitter Interactions At Large Companies [INFOGRAPHIC]

Facebook and Twitter will continue to battle it out online – and although Facebook is still solidly in the lead as the place where businesses find more consumer interaction, Twitter isn’t too shabby either.

Here’s some additional support to share with your company when you try to tell them why tweeting in the New Year is essential - and getting on Facebook (if you aren’t there yet), makes sense too, of course!

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Six Ways In Which Twitter Eclipses Facebook

There’s no such thing as “better than” or “worse than” when comparing social media platforms.

Each one serves different purposes and is more effective at certain things. Each one has different impact and influence in different areas.

But certainly, there are points of comparison worth considering in evaluating daily time spent on social media. There are only so many minutes in an hour, and only so much time saved by social media aggregator tools like HootSuite, CoTweet and TweetDeck.

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Facebook Leapfrogs Twitter, Adds Instagram-Style Photo Filters To iOS Apps First

Yesterday we wrote about a rumour in the New York Times that proposed that Twitter is soon going to add photo filters to its platform to allow it to compete with Instagram, the photo-sharing social network that was acquired by Facebook back in April. The Times suggested that Twitter was finally learning a lesson from Facebook; namely, “if you can’t buy it, build it”.

Well, it appears Facebook might have learned a lesson of its own, too, as the tipoff from the Times has led to them rushing out an update to their official Facebook apps on the iPhone and iPad, and, while it wasn’t mentioned in the release notes, it’s the camera functionality that has seen the biggest change.

Specifically: it now has Instagram-style photo filters.

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Teens Rank Facebook Above Twitter, Instagram As Favourite Social Platform [STUDY]

A survey of 7,700 teenagers in the U.S. has revealed that Facebook is still the social network of choice amongst the younger demographic, followed by Twitter and Instagram, says a new study from Piper Jaffray.

While Facebook’s stock continues to stagnate following it’s lacklustre IPO, Piper Jaffray analyst Gene Munster says that the company remains “well positioned to maintain its spot as the top social network despite competition from Twitter”.

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