The real-time web has created new forms of communication, not the least of which is the lightening fast cycling of news stories, trends and topics on Twitter. For us Twitter addicts, logging off at 11pm often means you’re reluctantly missing out on dozens of new trending topics and shared links. Matt LeMay of bit.ly thinks that it’s this fear of missing out (which he dubs FOMO) that drives us to share and engage with content.
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