For many years now, two things have been constants in the world of social media. One, women are more active users of social networking sites and platforms than men. And two, Facebook and Twitter are the two most popular social channels – always in that order – for both sexes.
Well, part of this is still true – there are more female participants of all the major social media sites in the U.S. than men with just one, obvious exception, and that’s LinkedIn.
But as for Facebook vs Twitter? Increasingly, the data is suggesting that it’s Google+ that is actually the second most-popular social network in the USA, and Twitter ranks fourth overall amongst that key female demographic.