Why Do Men And Women Follow Brands On Social Media? [STUDY]

Why do you follow brands on social media platforms such as Twitter and Facebook? The answer might well depend on your gender.

Statistically, the glittering lure of offers and discounts is and always has been the number one reason why both men and women sign up for updates from brands on social channels, although it’s slightly more important to the latter than the former. Indeed, this divide between the genders becomes more apparent in other reasons why we connect with businesses online.

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