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Posts Tagged ‘Fortune 500’

Nearly 1 Out Of 4 Big Companies Are Still Ignoring Twitter [STUDY]

At the end of 2012, the University of Massachusetts presented their annual survey of the digital presence of the Fortune 500.

Among their findings were the following: 28% of the Fortune 500 companies had blogs, 62% had a YouTube account, and (here’s the shocker) an incredible 23% of Fortune 500 firms had neither a Twitter nor a Facebook account at the end of 2012.

Not only that. As we reported, according to the 2012 Fortune 500 Social CEO Index report from, only 19 CEOs from the world’s top 500 companies use Twitter (or have someone use it on their behalf) – and only 9 of these are active.

Like… seriously?

In an attempt to give big companies the benefit of the doubt, the Huffington Post’s Vala Afshar, also the Chief Marketing Officer (CMO) and Chief Customer Officer of Enterasys Networks, took a look at the social media presence of big brands’ CMOs, considering that the word “marketing” is in those bigwigs’ titles. Maybe those guys could redeem their own companies’ fellow chief executives. Below, his findings.

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73% Of Fortune 500s Have An Active Twitter Account [STATS]

In an effort to understand how the top companies in America use social media, the University of Massachusetts has conducted an annual survey of the digital presence of the Fortune 500.

And this year, Twitter is the most popular social network among the titans of industry, beating out Facebook, blogging and Pinterest.
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70% Of Fortune 500 CEOs Have No Social Presence [REPORT]

Do CEOs tweet? Mostly…no.

The vast majority of Fortune 500 CEOs aren’t that fond of social media (other than LinkedIn) – but there are some exceptions.
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62 Percent Of Fortune 500s Have A Twitter Account [STUDY]

For the fourth year in a row, the Center for Marketing Research at the University of Massachusetts Dartmouth has conducted an extensive study of how Fortune 500s use social media.

In 2011, Twitter use among the big names in business rose 2 percent over 2010 to 62 percent of all Fortune 500s. But just how effectively are they tweeting?
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Most Profitable UK Companies Choose Twitter over Facebook, YouTube

Twitter is the social network of choice for some of the top companies in the UK. According to data gathered about the companies in the FTSE100 – the share index of the 100 most highly capitalized UK companies trading on the London Stock Exchange – they overwhelmingly turn to Twitter rather than any other network to build their brand presence.
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Fortune 500s Flock to Twitter

Twitter might a great place to catch up on celebrity gossip or watch a scandal explode, but it appears it is even better for listening in on the conversations of some of the largest companies in the world. From 2009 to 2010, Fortune 500 companies have nearly doubled their use of Twitter.

This dramatic increase in participation bodes well for Twitter as a marketing tool, and sends signals that if your business isn’t participating on the micro-blogging network, setting up an account now is probably a good idea.
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