Are airline loyalty programs in trouble? Perhaps. New research suggests that over 80% of frequent flyer members never actually earn enough miles to redeem a flight. And the 20% that do? The last thing many of them want is to set foot on another plane.
Simpliflying partnered with the UK’s Cranfield University to look at how frequent travelers (those who travel five or more times per year) are using social media, and what this might mean for the future of airline loyalty.