Facebook might be the social media giant, but Twitter is playing the underdog pretty comfortably: according to new stats from eMarketer, Twitter is currently growing faster than Facebook in the US.
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Facebook might’ve hit the 1 billion user mark this summer, but Twitter is doing all it can to catch up: the network is poised to reach 500 million registered users as early as Wednesday.
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We’ve heard it before: 2009 was a watershed year for Twitter. Ashton Kutcher raced CNN to a million followers, Oprah signed up, and the Iranian protests used Twitter extensively that year. But how did the US react to this new “micro-blogging” network at the time?
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Twitter might seen as a “global connector” now – a borderless, international meeting place – but it wasn’t always so.

New research from MIT suggests that Twitter’s early growth was a result not of the global nature of the internet, but an offline group of people in the US, connected by geography and socioeconomics.
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Twitter is growing in popularity with Europeans on the go. According to new figures from ComScore, Twitter.com and its official apps saw 115 percent growth year-over-year in September 2011.
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Thanks to the super injunction scandal that hit the UK throughout the month of May, Twitter saw a record number of UK users flock to the site for the juicy details.
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A new report that forecasts the social media advertising market for the next four years places Twitter’s “non-display ads” (i.e. their promoted products) at the margins – but with a higher than average growth projection. If the numbers are true, you can expect to see rapid growth year over year in what advertisers are willing to spend for a Promoted Tweet.
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Twitter will reach over 20 million US adults by the end of the year, and will grow to reach over 27 million by the end of 2013. While these numbers aren’t quite as impressive as Facebook’s, they do paint a picture of a niche social information network that is growing steadily.
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