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Posts Tagged ‘healthcare infographic’

How Patients And Healthcare Providers Use Social Media [INFOGRAPHIC]

Did you know that a recent survey showed that more than 40 percent of consumers say that information they have found on social media sites affects the way that they manage their health?

And it’s not the demographics that you might expect: 18-24 year-olds are more than twice as likely as 45-54 year-olds to use social media for health-related discussions. And with close to 5,000 U.S. health organisation social media accounts currently active – a fifth of which are on Twitter – it’s somewhat concerning that less than two in five healthcare firms include social media in company privacy trainings.

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How Do Hospitals Use Social Media? [INFOGRAPHIC]

Social media has rapidly integrated itself into almost every business across every industry in virtually every country around the world, but adoption has been slower in sectors where absolute transparency is important but also carries a significant amount of risk, particularly when it comes to the moderation of what can be damaging public opinion.

Slowly but surely, hospitals have started to become aware of the benefits of social media, and patients are increasingly using these tools to communicate with doctors and other healthcare professionals. While the U.S. leads the way, the use of these channels in and by hospitals in Western Europe has grown significantly over the last 2-3 years, and Twitter is especially popular in the United Kingdom, Netherlands and Norway.

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How Are Healthcare Professionals Using Social Media? [INFOGRAPHIC]

Did you know that a recent study of 1,229 U.S. hospitals revealed that 814 had Twitter accounts?

That sounds pretty impressive, but it placed Twitter just third in the survey amongst the major social networks. Surprisingly, Foursquare (946 accounts) bagged the second spot, with Facebook (1068 Pages) comfortably leading the way.

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