Have you heard of hashtag hijacking? It’s not a fun experience, especially if you’ve spent thousands promoting a hashtag only to have it take over and its meaning changed from the one you originally intended.
McDonald’s is possibly the most visible company to have its hashtags hijacked, with giddy Twitter users twisting the intended meanings into ironic, sarcastic and sometimes spiteful tweets.
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Learn how to maximize real-time marketing opportunities at AllTwitter Marketing Conference, June 4 in San Francisco. Explore how your businesses can — and should — approach Twitter to drive engagement, awareness, and sales. Learn more.
Have you run into any odd behavior on Twitter lately? New software from Bitdefender, Safego, will root out spammers and scammers who might be targeting your tweets. But until the software is ready to download, here’s an infographic that highlights the worst type of Twitter dangers out there, so you can learn to defend yourself.
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