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Posts Tagged ‘HMV’

Twitter Blows Up As ‘Poppy_Powers,’ The Voice Behind HMV’s Twitter Hijacking Is Revealed

We told you about HMV’s Twitter troubles yesterday and today we bring you the woman behind the tweets: @Poppy_Powers.

And guess what? It seems she’s swamped with social media job offers since this happened.

Looks like there are a few lessons here for executives AND social media managers, hmm? Let’s take a stroll through her tweets to learn a bit more about what happened.

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If Your Marketing Director Doesn’t Understand Twitter, Your Company Shouldn’t Be Tweeting

What happens when you combine an intern-created Twitter account, a marketing director who doesn’t understand how to use it and 60 disgruntled employees, some with access to the account and nothing to lose?

You get HMV’s Twitter stream today. And this can happen to you.

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