HootSuite, the company behind the popular social media dashboard of the same name, has acquired What The Trend, a web-based service that provides user-defined explanations of the top Trending Topics on Twitter.

Following a $3m funding round earlier this month, HootSuite has been on a bit of a buying run of late, with the purchase of What The Trend following recent acquisitions of Twapper Keeper, TwitterBar and Swift App.

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