Verification on Twitter comes with a number of perks, one of which is the little blue Verified tick badge that lets other users know that this person or brand is who they say they are, that they’re real, and that they can be trusted.

Brands can expedite verification by initiating an advertising campaign with Twitter. But for individuals, this isn’t an option. They need to wait to be invited to apply, and only then does Twitter verify that you are, you know, you.

So what exactly does Twitter do to figure all that out? How do they actually verify an individual? What sort of crazy, time-consuming hoops do you have to jump through to get them to hand over that glorious badge?

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