Should CEOs, VPs, managers and other high-powered, super-busy corporate folk use Twitter? Absolutely. In fact, I’d say it’s essential.
We understand that you’re busy. After all, you have a successful company to run. But if your business leverages social media tools (and if it doesn’t, it must) and your brand, employees and competitors are using Twitter and Facebook, then so should you.
At the very least you’ll be setting a fine example, and all CEOs should have a sound, working knowledge of social media, both for the perks that brings in and of itself, and because it’s such an increasingly vital cog in the structure of modern business. Plus, you’ll be better informed to determine whether your employees are being productive or simply wasting company time.