We understand that you’re busy. After all, you have a successful company to run. But if your business leverages social media tools (and if it doesn’t, it must) and your brand, employees and competitors are using Twitter and Facebook, then so should you.

At the very least you’ll be setting a fine example, and all CEOs should have a sound, working knowledge of social media, both for the perks that brings in and of itself, and because it’s such an increasingly vital cog in the structure of modern business. Plus, you’ll be better informed to determine whether your employees are being productive or simply wasting company time.

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New Career Opportunities Daily: The best jobs in media.

Okay… what next?

It’s true that for the absolute newcomer Twitter can be a pretty daunting place. The learning curve is a little steep and when you first register and gaze at that blank, tweet-free feed, it can feel a little like you’re staring into the abyss. And it doesn’t even have the decency to stare back.

How is anyone supposed to ‘get it’, when you have no idea exactly what it is that you’re meant to get?

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New Career Opportunities Daily: The best jobs in media.