HP - AllTwitter http://www.mediabistro.com/alltwitter The Unofficial Twitter Resource Copyright 2013 Sun, 19 May 2013 14:00:25 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Hewlett Packard Captures The Power Of A Million Tweets . . . Or Does It? Driving home from the airport this weekend, I saw a curious billboard advertising Hewlett Packard that said “Capture the power of a million tweets.” It was confusing. You’ll see why.

And as I sat there considering it, I neglected to grab my phone fast enough to snap a pic. But fortunately, someone else took a picture and shared it on Twitter. So I took HP’s advice and “captured the power of that tweet” to share the image with you here.

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New Career Opportunities Daily: The best jobs in media.

]]> Mary C. Long http://www.mediabistro.com/alltwitter/hp-million-tweets_b29956#disqus_thread http://www.mediabistro.com/alltwitter/hp-million-tweets_b29956 http://www.mediabistro.com/alltwitter/?p=29956 Mon, 15 Oct 2012 20:28:30 +0000 Trending Topics Come from Mainstream Media, not Influencers Influencers, beware: your mystical Twitter powers might be little more than smoke and mirrors. You’d like to think that you have something to do with those trending topics you see on the right-hand panel of Twitter.com, but a new study from HP suggests that you’re little more than an amplifier for the mainstream media.
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New Career Opportunities Daily: The best jobs in media.

]]> Lauren Dugan http://www.mediabistro.com/alltwitter/trending-topics-come-from-mainstream-media-not-influencers_b3370#disqus_thread http://www.mediabistro.com/alltwitter/trending-topics-come-from-mainstream-media-not-influencers_b3370 http://www.mediabistro.com/alltwitter/?p=3370 Tue, 15 Feb 2011 09:30:44 +0000 Should Brands be Able to Own Certain Hashtags, Permanently? As more companies jump on purchasing Promoted Products on Twitter, we’re beginning to see some interesting uses of certain phrases, hashtags, and topics. The Washington Post captured a significant portion of chatter around #elections, CocaCola was at the center of World Cup buzz with the purchase of #WC2010, and Target had the first tweet for #BlackFriday. These are smart marketing moves, designed to promote brand awareness through secondary topics. However, when one brand capitalizes on the popularity of another, we have to ask ourselves: should Twitter sell permanent control of certain Promoted Products to brands with trademarks?
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New Career Opportunities Daily: The best jobs in media.

]]> Lauren Dugan http://www.mediabistro.com/alltwitter/should-brands-be-able-to-own-certain-hashtags-permanently_b759#disqus_thread http://www.mediabistro.com/alltwitter/should-brands-be-able-to-own-certain-hashtags-permanently_b759 http://www.mediabistro.com/alltwitter/?p=759 Thu, 02 Dec 2010 16:45:49 +0000