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Posts Tagged ‘images on twitter’

Tweets With Photos Drive Much Higher Engagement Across All Metrics [RESEARCH]

Tweets With Photos Drive Much Higher Engagement Across All Metrics [RESEARCH]

Shocker to no one: tweets with photos are more engaging.

The question is just how much better those tweets perform against text-only tweets, and in what circumstances.

Marketing platform SHIFT recently conducted a study on the matter and found that tweets with images drive substantially higher engagement across all metrics.

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36% Of All Links Shared On Twitter Are Images [INFOGRAPHIC]

Did you know that more than one-third (36 percent) of all links shared on Twitter point to an image, but that as many as three-quarters (77 percent) of tweets that link to an image from a brand do not reference the brand by name?

It’s hard to feel any sympathy for Coca-Cola, but soft drink brands are the least likely to be tagged by Twitter users who share photos of their products, followed by beer, luxury and sport brands.

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