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Posts Tagged ‘images on twitter’

7 Images to Tweet for Better Engagement

7 Images To Tweet For Better Engagement

It has become common knowledge among digital marketing pros that images perform exceptionally well on social media. They get more shares, clicks, retweets and comments than most other types of posts. In fact, research by Twitter’s own media blog revealed that tweets with photos generated 35% more retweets than average.

So how are you leveraging the power of images in your tweets? If you’re stuck for ideas, here are 7 types of images that you can tweet to get yourself some more engagement.

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Tweets With Photos Drive Much Higher Engagement Across All Metrics [RESEARCH]

Tweets With Photos Drive Much Higher Engagement Across All Metrics [RESEARCH]

Shocker to no one: tweets with photos are more engaging.

The question is just how much better those tweets perform against text-only tweets, and in what circumstances.

Marketing platform SHIFT recently conducted a study on the matter and found that tweets with images drive substantially higher engagement across all metrics.

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36% Of All Links Shared On Twitter Are Images [INFOGRAPHIC]

Did you know that more than one-third (36 percent) of all links shared on Twitter point to an image, but that as many as three-quarters (77 percent) of tweets that link to an image from a brand do not reference the brand by name?

It’s hard to feel any sympathy for Coca-Cola, but soft drink brands are the least likely to be tagged by Twitter users who share photos of their products, followed by beer, luxury and sport brands.

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