The quantification of influence within the social space is a hot topic, and a potential goldmine for the development team that properly cracks it.

Platforms such as Klout and PeerIndex have given it a good shot, but they’re far from perfect. Part of the problem is nobody can really answer what appears to be a simple question, but is actually incredibly complex. Namely: what is influence?

New York Times magazine The 6th Floor have worked with Twitter analytics website Twitalyzer to study this question, and the results are both surprising and interesting.

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