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Posts Tagged ‘Influence Measurement’

Influence Marketing In 2013 [INFOGRAPHIC]

Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.”

The popularity of social scoring platforms like Klout and Kred, combined with the noisier-than-ever online environment that pits marketers against each other in a hopeless battle for consumer attention, has led to a sharp rise in the practice of influence marketing.

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Measure The Spread Of Your Tweets Over The World With “Where Does My Tweet Go?”

A new online application called “Where Does My Tweet Go?” lets you examine exactly how a tweet spreads through Twitter.

The service, still in beta and created by information architect Benoît Vidal along with the team at MFG Labs in France, uses a visual algorithm to illustrate how your messages spread among both your followers and strangers.

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5 Tools to Measure your Twitter Influence

Counting followers on Twitter is like counting pennies – sure, they’ll add up, but how much are they really worth? Follower count doesn’t mean much unless it’s attached to other stats about how influential you are on Twitter, like how often you’re retweeted or replied to. As any Twitter veteran will tell you, influence is a much better measurement of your Twitter effectiveness than follower count – and we’ve got 5 of the best tools to measure your Twitter influence for you.
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