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Posts Tagged ‘Influence’

Vitrue Social Marketing Platform Is Betting On Klout With New Twitter Moderation Product

Vitrue, one of the leading social marketing platforms, has just launched its new Twitter Moderation product for its customers. And they’re hoping that Klout’s social media clout will come in handy – and will continue to hold the top spot despite a recent shakeup.
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Big News – Klout Changes How It Measures Your Influence

If you use Klout to measure just how influential you and other Twitter users are, you can expect to see some variation in your scores starting today.

Klout has changed the model with which they calculate influence, becoming more transparent and accurate in explaining just why you deserve a 32 while your coworker has a 45.
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Why Is Your Klout Score Important?

If you’re new to Twitter and haven’t heard of Klout, you will soon. Klout is the gold standard for measuring your influence on Twitter.

But why does everyone talk about Klout like it’s the holy grail of who’s who in the Twitter-verse? Here are a few reasons why Klout is important to Twitter, and why it should be important to you.
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Twitter Influences More Consumer Purchases Than Facebook

According to a recent study, it looks like Twitter is more influential than Facebook when it comes to influencing purchases. 35 percent of respondents said their Twitter feed has been influential or extremely influential on their purchase decisions, while only 23.5 percent of Facebook users said the same.
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100 Million People Have Their Klout Scores – Do You?

Klout has announced today that 100 million people have used their service to find their Klout score. That’s 100 million different Twitter, Facebook, LinkedIn, YouTube and other social media accounts hooked up to Klout to see just how influential they are on the social web. And that’s a big deal.
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Chile’s President Met With Influential Twitter Users To Discuss National Issues

If this isn’t a sign of the times, I don’t know what is. The President of Chile, Sebastian PiƱera, invited 15 top Twitter users to have lunch at the presidential palace last week, and discussed issues of national importance with these 140 character gurus.
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Your Twitter Weekend Homework: Get Your Klout Score

Klout is the industry standard in influence measure, and if you haven’t checked out your Klout score yet, the Labor Day long weekend is the perfect time to do so. Trust me, you’ll need Monday for all of the things you’re going to want to do to make your score go up.
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The One Thing You Need to do to Get Retweeted

If you’re like us, you obsessively check your @mentions first-thing when you log in to Twitter. It’s a thrill when you see your words retweeted by a follower. But beyond simply being exciting, there are tangible benefits to being retweeted. If you want in on the one piece of advice you’ll ever need to get retweeted, we’ve got it for you below.
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Does Word Of Mouth Marketing Work Better On Social Media? [INFOGRAPHIC]

Do you have a strategy for reaching influencers on Twitter? As we’ve written about before, finding out which influencers are retweeting you can lead to more brand recognition and conversions, but you’ve got to reach out to them first.

This infographic explains just how important word of mouth marketing is on social media, and how it can be used to reach those influencers that could become your very own brand ambassadors.
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Two Of Three Twitter Users Say Retailer Tweets Influence Purchase

If you’re a merchant and you’re not on Twitter, now’s the time to set up your account. Two of three Twitter users say they have made a purchase which was influenced by Twitter.
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