Influencers - AllTwitter

Social Influencers: Digital Marketers’ Most Misused Resource [INFOGRAPHIC]

Allison Stadd — Tue, 26 Mar 2013 12:00:50 +0000

The question of the moment for digital marketers (which is to say, marketers) is how to reach influencers on social media.

How can those folks with tens of thousands of Twitter followers and millions of blog pageviews be engaged with and utilized as a brand mouthpiece? And how can that be done organically, to some measurable end?

oBizMedia and MBA in Marketing, using data from Technorati’s 2013 Digital Influence Report, assembled the following infographic, a holistic look at how digital marketers can improve upon their tactics in targeting social influencers.

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What’s The Difference Between Influencers And Brand Advocates On Twitter? [INFOGRAPHIC]

Lauren Dugan — Tue, 17 Jul 2012 10:00:50 +0000

There are lots of buzz words in social media – some of which are important parts of the vernacular while others are simply over-hyped.

One of these buzz words is “Influencers” – the big-name folks who have large followings on social media, particularly on Twitter. But if you’ve been pursuing influencers on Twitter, you might want to rethink your strategy.
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Does Word Of Mouth Marketing Work Better On Social Media? [INFOGRAPHIC]

Lauren Dugan — Fri, 19 Aug 2011 11:20:45 +0000

Do you have a strategy for reaching influencers on Twitter? As we’ve written about before, finding out which influencers are retweeting you can lead to more brand recognition and conversions, but you’ve got to reach out to them first.

This infographic explains just how important word of mouth marketing is on social media, and how it can be used to reach those influencers that could become your very own brand ambassadors.
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Find Out Which Influencers Retweeted You

Lauren Dugan — Tue, 16 Aug 2011 13:15:15 +0000

Influencers. The buzz-word since Twitter’s inception. Those elusive people who seem to know what’s trending before it hits the trending topics, and those who sway the opinions and interests of thousands.

If you’ve ever wanted to figure out just how many of these powerful Twitter users you’re actually reaching, you’ll want to pay attention. There’s a new tool from HubSpot which will show you which influencers retweeted a link you sent out, effectively allowing you to discover (and maybe even reward) your content’s biggest fans.
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HOW TO Use A Twitter List To Follow Influencers

Lauren Dugan — Mon, 01 Aug 2011 11:30:58 +0000

Lists are one of the most potentially powerful features of Twitter, but they’re not used to their full potential, largely because Twitter itself hasn’t maximized on this feature. However, this doesn’t mean you can’t harness Twitter lists to work for you.

Here’s how to use lists to monitor influencers in your niche, so you can stay on top of the news, trends, and topics that affect your brand.
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Publishers Can Monetize Top Links on Twitter with Topsy

Lauren Dugan — Thu, 13 Jan 2011 13:30:41 +0000

Topsy announced today that it will be making its real-time social search capabilities available to web publishers. Publishers can now integrate a Twitter module that will display the top tweets by Twitter’s influencers that are related to their content, and can leverage Twitter’s content to better monetize their sites.
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