interest-based - AllTwitter http://www.mediabistro.com/alltwitter The Unofficial Twitter Resource Copyright 2013 Tue, 21 May 2013 01:00:41 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 With New 1 Cent Ad Prices, Twitter’s On Track To Earn $350M This Year Yesterday Twitter launched interest-based targeting for their advertising products, allowing brands and marketers to target users based on the content of the tweets they send and the accounts they follow.

Along with this announcement came a somewhat overlooked fact: Twitter is lowering their minimum ad bid from 50 cents to just one penny. And some analysts believe this move could bump up their yearly ad earnings significantly.
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]]> Lauren Dugan http://www.mediabistro.com/alltwitter/twitter-interest-targeting-lower-price-ads_b27818#disqus_thread http://www.mediabistro.com/alltwitter/twitter-interest-targeting-lower-price-ads_b27818 http://www.mediabistro.com/alltwitter/?p=27818 Fri, 31 Aug 2012 10:00:08 +0000