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Posts Tagged ‘Jess3’

The Social Media Conversation Prism [GRAPHIC]

Since 2008, media strategist Brian Solis has been crafting an annual Conversation Prism alongside digital design agency JESS3 to convey the array of social media choices available to marketers.

The 2013 version, understandably the most complicated yet, resembles a kaleidoscope. Check it out for yourself, below.

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The Social Marketing Compass [GRAPHIC]

Digital design agency JESS3 teamed up with media strategist Brian Solis to create a special social marketing graphic for his book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.

The team sought to create something that would provide brands with a physical guide and measuring tool for interacting effectively online with customers, peers, and influencers. They examined who the key players are in social marketing, where the communication is happening, and to what end.

Check out what they came up with, below.

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Paid, Earned Or Shared Marketing? How Is Your Brand Engaging With Customers On Social Media? [INFOGRAPHIC]

How is your brand engaging with customer on Twitter? Are you using paid media like Promoted Tweets to reach more potential customers? Or are you instead targeting influencers with earned media, say, in the form of a Twitter contest?

This new infographic from Brian Solis and data visualization agency Jess3 gives a robust overview of the different types of digital assets that brands can create to target different types of individuals and elicit different types of actions on social media. It’s a valuable “cheat-sheet” for any brand with a presence on social media.
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