Justin Timberlake, Lady Gaga, Alicia Keys, Usher, Serena Williams and Ryan Seacrest are going to die – or so the media buzz goes. In a high-profile charity campaign, these and other celebrities have pledged to log-off Twitter and other social media platforms to raise $1 million for Alicia Keys’ Keep a Child Alive charity. They’re asking you to buy their lives back, and in turn buy life for the millions of children and their families affected by HIV/AIDS in Africa and India.

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