We just had to follow-up on this story: a high school senior has landed herself a $20,000 scholarship after tweeting her “essay” about why she deserved the KFC-sponsored money. We reported earlier that this contest was in full swing, and after all tweets were read in late November, a single student has won her way through college in 140-characters or less.
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We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
2,000-word essays, no more. Now, high school students can apply for a college scholarship with a single tweet. In 140-characters or less, they have the chance to win their college tuition. And what media-savvy company is sponsoring this initiative? Finger lickin’ good KFC.
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