If you’re a hockey fan and plan to watch Game 5 between the LA Kings and NJ Devils on Saturday night, you won’t want to miss this.

This is your chance to bring trash talk to a whole new level. It’s your opportunity to get inside info on the game before even the announcers do. It’s your shot at marketing success (if you’re a sports marketer)! And (and we’re not exaggerating here) if you’re a true hockey fan, to use the sage words of Marty McFly, “it’s your density.”

So check out this post and get ready to Crowd Riff.
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Do you love hockey? Do you love Alyssa Milano?

Then you’ll LOVE following tonight’s game via the National Hockey League’s Twitter feed, because it will be combining your two loves in one place.
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The LA Kings may not be the most popular hockey team in the NHL, but it just might be the sassiest – and the smartest when it comes to social media. After beating the Canucks 4-2 at the Game 1 opener in Vancouver, the official LA Kings Twitter feed sent out the following tweet: “To everyone in Canada outside of BC, you’re welcome.” And wow, did that cause a spike in their popularity!
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