Back in November, Canada-based startup LeadSift raised a seed round of $500,000 from Omers Ventures, the fund that’s invested in other social startups including Hootsuite.

Looks like they’re already putting that cash flow to good use.

LeadSift has built a lead generation platform that uses a proprietary algorithm to capture and identify Twitter leads for businesses. Currently, the service is in exclusive beta and has been used to run some pretty interesting Twitter experiments.

Read more

Twitter is a great tool for reaching out to your customers and brand ambassadors, but it’s not the only one in your toolbox. In fact, some data suggests that Twitter does not drive high volume sales, and thus should only be a small part of your marketing efforts.
Read more

Businesses use social media for a variety of reasons, but they often share one thing in common: they’re looking to convert likes, follows and connections into leads and sales.

There is a big debate in the social media world about which network and strategy works best to benefit businesses, but new data shows that LinkedIn might just be the network of choice for connecting B2B companies with their customers.
Read more