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Posts Tagged ‘Like’

Twitter’s ‘Favorite’ Button Could Be Called ‘Star’ Or Even ‘Like’ In The Future

Do you hit the “Favorite” button when someone tweets something profound? It’s a useful way to save tweets – which are notorious for disappearing from most timelines a few seconds after they’re sent – and read them or click on their link at a later time.

However, if you’re already a fan of the “Favorite” you might want to brace yourself: Twitter is apparently testing terminology like “Like” and “Star” instead.
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18% Of TV Viewers Recall Seeing A Twitter Hashtag During A Show [STUDY]

Social media is making its television debut in style. According to the latest study, 64 percent of US consumers recall seeing some sort of social media symbols – like a Twitter hashtag or a Facebook “like” – while watching TV. And half of these viewers went ahead and interacted with social media after seeing it on the tube.
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Displaying A Tweet Button Next To Your Product Affects Purchases

Adding social buttons like the Tweet button pictured to the right to shopping websites affects your customers’ decision to buy (or not to buy).

However, it’s not as simple as just throwing up a tweet or “like” button and forgetting about it: a new study suggests that social sharing buttons are effective for some products, but not for all.
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Twitter Is Tracking You Through The “Tweet” Button

Ever clicked the “Tweet” button at the bottom of a blog article (say, on AllTwitter)? It’s a great way to share things you find interesting on the web with your Twitter followers – and now it’s apparently a great way for Twitter to track your activities online.
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Twitter Doesn't Need 'Like'. Friendfeed's Like Is Dumb. Twitter Needs 'Share'

Twitter’s API Lead Alex Payne has been speaking at the Twitter 140 Conference and I’ve already written today about his announcement that Twitter might be adding geo-referencing data to all tweets – you can vote on my poll about this here.

Alex also mentioned that Twitter will add a new feature similar to the ‘like’ option on Friendfeed and Facebook, which lets users vote up a submission. Twitter already has a ‘favourite’ feature which allows us to save any tweets we desire (I keep all my ‘links of the day’ in mine) but it’s not heavily-used by members, possibly because it isn’t heavily profiled. There’s been a lot of talk on Friendfeed about how good their ‘like’ feature is to Twitter’s ‘favourites’, and as Robert Scoble, arguably the single-greatest Friendfeed advocate on the planet, took the interview with Alex Payne, one has to wonder who did most of the pitching. ;)

(Alex also stated that Twitter might be adding comments to tweets, which is also a feature on Friendfeed and Facebook, as well as Plurk. I’m fine with this, although I’d very much prefer if it came in threaded messaging format, with a reply link on each comment, as on Friendfeed in particular long runs of responses can be a real pain to follow.)

Here’s my concern, though: the ‘like’ feature is dumb. Really dumb.

It’s dumb on Friendfeed, and it’s even dumber on Facebook, where users regularly ‘like’ things like plane crashes, bomb explosions, the death of Mike Tyson’s daughter and many other tragedies. Depeche Mode fans seem to like the cancellation of concerts, and I also regularly see people liking things that are about them, or that they have written and others have then submitted. Keep that ego in check, won’t you?

It’s not really their fault, as the ‘like’ is essentially the only option they have. But grammatically, and in any reasonable measure of decency when it concerns traumatic events, like is a major fail.

Twitter doesn’t need a like. What it needs is a share.

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