By Lauren Dugan on November 5, 2012 12:00 PM
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Posts Tagged ‘listen’
Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!
Twitter is as much – and maybe more – about listening as it is about broadcasting. If you want your business or personal Twitter account to succeed, you’ve got to have a listening strategy in place in order to access valuable feedback, learn, and engage your customers and connections.
But if your listening strategy involves checking out your “@ Connect” folder every once in a while for users mentioning your Twitter handle, you’ve got a long way to go.
With 2,000 tweets per second and 18,000 search queries per second, it looks like Twitter is being used more as a listening tool than a broadcasting tool. And if you’re not using Twitter to listen, you’re missing out on some valuable, low-cost, real-time data about your customers. Here are three simple ways you can start amping up your Twitter listening activities to really get a good sense of what your customers are tweeting.