listen - AllTwitter

Two-Step Guide To Listening On Social Media [INFOGRAPHIC]

Lauren Dugan — Mon, 05 Nov 2012 12:00:39 +0000

If you’ve been using Twitter as a marketing tool for your business, you’ve probably already come to terms with the fact that simply counting the number of followers you’ve got doesn’t cut it. When it comes to measuring social media, you’ve got to go deeper.
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Advanced Twitter Listening Tip: Track More Than Just Your Mentions

Lauren Dugan — Mon, 25 Jun 2012 10:00:40 +0000

Twitter is as much – and maybe more – about listening as it is about broadcasting. If you want your business or personal Twitter account to succeed, you’ve got to have a listening strategy in place in order to access valuable feedback, learn, and engage your customers and connections.

But if your listening strategy involves checking out your “@ Connect” folder every once in a while for users mentioning your Twitter handle, you’ve got a long way to go.
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3 Simple Ways You Can Listen To What Your Customers Are Tweeting

Lauren Dugan — Mon, 06 Jun 2011 12:10:00 +0000

With 2,000 tweets per second and 18,000 search queries per second, it looks like Twitter is being used more as a listening tool than a broadcasting tool. And if you’re not using Twitter to listen, you’re missing out on some valuable, low-cost, real-time data about your customers. Here are three simple ways you can start amping up your Twitter listening activities to really get a good sense of what your customers are tweeting.

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