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Posts Tagged ‘listening’

10 Tips For Being A Better Listener On Twitter

Social listening is the modern marketing practice of staying constantly attuned to your customers, fans, and followers, leveraging their free insight into your brand or business and engaging in a two-way social dialogue.

Twitter is a rich resource for social listening, with millions of conversations proliferating daily across the network about a wide range of companies and brands. A great place to start, if you’re interested in fine-tuning your listening, is with Mention.net, a free (up to a point) service that’s like Google Alerts on steroids.

But that’s just the beginning. For 10 solid tips on how to be a better listener on Twitter, keep reading.

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Two-Step Guide To Listening On Social Media [INFOGRAPHIC]

If you’ve been using Twitter as a marketing tool for your business, you’ve probably already come to terms with the fact that simply counting the number of followers you’ve got doesn’t cut it. When it comes to measuring social media, you’ve got to go deeper.
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Advanced Twitter Listening Tip: Track More Than Just Your Mentions

Twitter is as much – and maybe more – about listening as it is about broadcasting. If you want your business or personal Twitter account to succeed, you’ve got to have a listening strategy in place in order to access valuable feedback, learn, and engage your customers and connections.

But if your listening strategy involves checking out your “@ Connect” folder every once in a while for users mentioning your Twitter handle, you’ve got a long way to go.
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Watch Out, The Fed Might Be Reading Your Tweets

The Federal Reserve, the central bank of the United States, has announced a social media plan that would include keyword and sentiment analysis on Twitter. So if you’re badmouthing their money-management skills, they might just tune into your feed.
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3 Simple Ways You Can Listen To What Your Customers Are Tweeting

With 2,000 tweets per second and 18,000 search queries per second, it looks like Twitter is being used more as a listening tool than a broadcasting tool. And if you’re not using Twitter to listen, you’re missing out on some valuable, low-cost, real-time data about your customers. Here are three simple ways you can start amping up your Twitter listening activities to really get a good sense of what your customers are tweeting.

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