Social listening is the modern marketing practice of staying constantly attuned to your customers, fans, and followers, leveraging their free insight into your brand or business and engaging in a two-way social dialogue.
Twitter is a rich resource for social listening, with millions of conversations proliferating daily across the network about a wide range of companies and brands. A great place to start, if you’re interested in fine-tuning your listening, is with Mention.net, a free (up to a point) service that’s like Google Alerts on steroids.
But that’s just the beginning. For 10 solid tips on how to be a better listener on Twitter, keep reading.