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Posts Tagged ‘london olympics’

Usain Bolt Was Twitter’s Biggest Olympic Star (And Soccer Was The Most Popular Sport) [STATS]

Did you watch the closing ceremony of the 2012 London Olympics? We’ve all had lots of special memories over the past 16 days, and social media played a huge part in sharing those experiences – more than 150 million tweets about the Olympics were sent during the competition.

Over on the official blog, Twitter has compiled a list of the most tweet-worthy events of the Games, including the most popular athletes, sporting moments and competition peaks.

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London 2012 – A Very Social Olympic Games [INFOGRAPHIC]

The 2012 London Olympics are well underway and while China and the USA lead the medals table, Great Britain has had its most successful Games since it first hosted the event back in 1908. Team GB’s current tally of 22 golds and 48 total medals have surpassed its total at Beijing in 2008, and we still have a week to go. Not bad for a place roughly half the size of California.

Britain’s success aside, what London 2012 might most be remembered for is that this is the first truly social Olympics. Both Twitter and Facebook have seen remarkable growth over the last four years – Twitter has 23 times as many active users as it did in 2008 – and this, alongside the BBC’s world-beating television and online coverage (sorry NBC watchers) has led to an unprecedented level of social conversation.

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Olympic Officials To Spectators: Don’t Tweet, Unless You Have To

We’ve heard time and time again how effective the pairing between Twitter and sports events has been, but this is possibly the first time we’ve heard from sports organizers that fans shouldn’t tweet.
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Which 10 Sports Are Getting The Most Social Buzz At The London Olympics? [INFOGRAPHIC]

The 2012 London Olympics gets underway properly later today, with the opening ceremony set to take place at 9pm UK time (4pm ET).

While it’s true that the Games actually started Wednesday, the marquee sports events won’t begin until tomorrow. So which sports are the most popular? Which of the major Olympic events are getting the most social media buzz?

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Which Olympic Sponsors Are The Most Talked About On Twitter? [INFOGRAPHIC]

Can you name one Olympic sponsor? Five? Ten? Apparently, lots of social media folks can, and do, name them on Twitter.
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Who Are The Most Socially Sponsorable Olympic Athletes? [INFOGRAPHIC]

As you might have noticed, celebrities have taken to social media in their droves. For professional athletes, these channels have allowed them to engage and interact with fans, naysayers and rivals, providing an almost endless supply of quotes and stories for the mainstream media.

With the 2012 London Olympics now officially underway (although the opening ceremony is, strangely, taking place tomorrow), the profile of the athletes taking part in these Games has never been higher. But which of these sporting stars’ personal brands is numero uno amongst potential sponsors?

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Television, iPads, Social Media – How Will YOU Watch The Olympics? [INFOGRAPHIC]

Did you know that people plan to spend an average of 6.725 hours each weekday watching the 2012 London Olympic Games?

If that figure seems a little high, here’s the kicker – one in five users plan to watch the Games at work, and some 46 percent plan to access this content on their laptop.

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The London Games – The First Olympics That Will Be Told In 140 Characters (Or Less) [INFOGRAPHIC]

In most things in life, four years is a long time, but it’s a really long time in the world of tech and social media.

At the Beijing Olympics in 2008, Twitter had a fraction of the userbase, credibility and mass media absorption that it does today – both in terms of profiles and tweets it’s literally hundreds of times bigger.

Of course, this growth in importance means taking a more serious approach to world events, and that includes the Olympics. For the London Games, Twitter has put together a page providing tips and suggestions for the athletes and other participants, and, come July 27th, the official @Olympics and @London2012 accounts will be guiding you every step of the way.

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Why The 2012 London Olympics Will Be A Social, Mobile Games [INFOGRAPHIC]

As a spectacle, the 2008 Beijing Olympic Games is going to be hard to beat, but there’s one major advantage the 2012 London Olympics has over its predecessor, and that’s the rapid growth in technology, particularly in the social and mobile spaces.

Four years is a long time in tech. Back in 2008, Twitter had less than 1 million users sending a little more than a million tweets per day. Fast forward to 2012, and some 300 million tweets are sent from more than 140 million active users every 24 hours.

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