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Posts Tagged ‘mad men’

@80sDonDraper Reimagines Mad Men In The 80s, In 140 Characters

The Onion’s John McNamee scores a Twitter win this week, with the debut of @80sDonDraper, a hilarious send-up of Mad Men set in the 1980s.

It’s like @SeinfeldToday, but chronologically reversed (Modern Seinfeld reimagines Seinfeld if it were set today).

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From 3 Martini Lunches To 140 Characters – How Marketing Has Evolved Since Mad Men [INFOGRAPHIC]

If social networking had existed in the Mad Men era, would Don Draper have used Twitter?

Somehow, I can’t see it. But I think he would have absolutely recognised the value, and the innovation that Twitter and other social platforms inspire would have really appealed to his creative brain. Peggy would have been writing beautifully-crafted tweets minutes after she was first promoted to copywriter, and Roger Sterling – resistant as he would inevitably have been at first – would ultimately have become one of the funniest sources of one-liners Twitter would ever see from Madison Avenue.

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Marketers Love Social Media More Than Booze, Drugs And Office Affairs [INFOGRAPHIC]

In less than a decade social media channels such as Twitter and Facebook have rapidly integrated themselves into our everyday personal and professional lives, and no industry has been impacted quite as much as marketing.

Indeed, your common or garden ad man is more than twice as likely to be active on Twitter than a “normal” person, and 92 percent are using the micro-blogging network to follow brands (compared with just 33 percent of regular folk). This trend continues (with differing ratios) on Facebook, Pinterest, Instagram, Tumblr and Spotify.

They’re even (gasp) using Google+.

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