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Posts Tagged ‘Mainstream’

How Twitter, Blogs And Mainstream Media Covered The Trayvon Martin Case Differently

The Trayvon Martin case was the first US story this year to get more mainstream and new media coverage than the presidential race. But each form of media focused on different aspects of the story – from the legal ramifications to the role of race to calls for vengeance, the story’s many facets were highlighted depending on where it was being discussed.
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Why Was Twitter So Obsessed With #Earthquake East? [STATS]

The earthquake that hit the East Coast just before 2pm ET on August 23 might have caused little damage, but it kicked up quite the storm on Twitter.

Within one minute of the earthquake hitting Virginia, Twitter saw 40,000 earthquake-related tweets, and at their peak earthquake tweets reached 5,000 tweets-per-second – more than Osama bin Laden’s death and on par with the earthquake in Japan.

So with all of the mind-boggling stats coming out of this relatively harmless geological event, one question remains: why were Twitter users so obsessed with this particular earthquake?
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Twitter Awareness Is At 92%, But Actual Usage Is Only 8%

It looks like Twitter still has a way to go before it hits the mainstream. A new study from eMarketer shows that Twitter awareness in the general US population is at 92%, but that only about 8% of those examined actually use the service.
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Trending Topics Come from Mainstream Media, not Influencers

Influencers, beware: your mystical Twitter powers might be little more than smoke and mirrors. You’d like to think that you have something to do with those trending topics you see on the right-hand panel of Twitter.com, but a new study from HP suggests that you’re little more than an amplifier for the mainstream media.
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