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Posts Tagged ‘Marketers’

The Top 10 Promoted Tweets Of Last Year

Marketers are rushing to figure out how to make money from Twitter (as is Twitter itself). And one area in which they’re finding success is through Twitter’s own advertising solution, its Promoted Products suite. By purchasing a keyword and tweeting from their Twitter account, brands can reach a wide audience and find engagement rates much higher than traditional banner ads. However, just how much engagement they receive was anyone’s guess – until now.

Here are the top 10 Promoted Tweets of the past year, complete with engagement rates that boggle the mind.
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Facebook “Likes” More Profitable than Tweets, But Twitter May Overtake Them

The value of a tweet is a contentious issue among social media marketers, many of whom still don’t understand how Twitter can be used to reach a large, targeted audience. And if you combine this attitude with the fact that Facebook “Likes” are still more profitable, it seems like Twitter’s still got a ways to go to prove itself. However, a new study reveals that Twitter might not be as distant from Facebook’s huge profitability as we think.
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Marketers, Disclose Your Promoted Tweets, Or Pay The Price

The Office of Fair Trading (OFT), the UK government body that enforces market regulations on behalf of consumers, warned marketers that undisclosed advertisements on Twitter will be treated just like undisclosed ads on TV and in newspapers – potentially landing them in hot water with regulators.
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